The metaverse is here – and if we are to believe a recent Citi reportit could generate up to $13 trillion in value for businesses around the world by 2030.
This astronomical rating is based on the idea that the metaverse is the name we currently use for what will eventually become the “next level” of the Internet. Today, we can log into Amazon, Facebook, or Slack to shop, socialize, or work online. Tomorrow we’ll instead move to one of the next-generation metaverse services where we can do all of these things in a way that’s much more immersive, interactive, and experiential.
In fact, that may just be the beginning – some more “distant” theories suggest that we will one day essentially live in the metavers – our brains addicted to digital worlds that are simply imperceptibly different from reality. Sounds ridiculous? A lot of people think maybe we’re already there!
But if you stay in the here-and-now (or at least what we think it is here-and-now) for a moment, there’s that $13 trillion to think about. And anyone interested in taking part in that could do worse than ponder the skills and experience needed in this brave new digital world. In addition to architects, engineers and builders to put it together, we also need teachers to show us how to use it, artists to fill it with pretty things, and probably even police to keep us safe while we’re in it. to sit .
It’s a whole new field, and the truth is, no one knows exactly what it’s going to look like when it gets big enough to start playing a part in mainstream society. But one thing that seems certain is that the metaverse is coming – and if you want to be a part of it, these could be some of the handy skills that will secure your place:
3D modeling and design
Metaverse worlds will be immersive and three-dimensional – we can already see this in the worlds developed by everyone from Meta to Roblox and Decentraland. Creating these environments to be functional, attractive to spend time in, and immersive requires specific design sensitivities applied by video game designers and animators working on 3D movies. Designers will be tasked with imagining, prototyping, and building the environments that metaverse users will explore, as well as the objects and avatars they interact with.
Many metaverse experiences will be created by designers using low-code or no-code worldbuilding solutions like Roblox or Somnium Space, as well as tools like Unity that require some coding knowledge to get the most out of them. However, those tools have to be created in the first place – and as the metaverse and its user base mature, new tools are needed to deliver newer and more immersive experiences. For this reason, companies and organizations that want to be on the cutting edge of metaverse development are always required to have solid coding skills.
Metaverse doesn’t need to use virtual reality (VR) or augmented reality (AR) – many popular platforms that offer metaverse experiences today – for example Roblox or Decentraland – are perfectly usable on normal 2D screens. But many predict that virtual reality will play a big part as metaverse creators strive to build the most immersive environments and interfaces they can. AR plays a role in bridging the gap between the real and virtual worlds – an essential part of the metaverse experience. There will no doubt be a high demand for expertise in development using both technologies.
Blockchain / NFT Engineering
Many visions of how the metaverse will evolve encompass concepts such as decentralization and uniqueness of digital assets. To make this possible, the underlying technology layer will contain blockchain. This makes it possible to create distributed, decentralized infrastructure that can be used to build worlds that are ultimately under the control of their owners, rather than whoever owns the servers or data centers where they are stored. NFT technology means we can create unique or limited edition assets and prove who owns them or has the right to use or sell them. People capable of creating this web3 infrastructure and resources will play an important role in developing and managing the metaverse.
The digital world is built on data and information. Information about user behavior in the metaverse will be collected and analyzed to understand how people use the environments and to create experiences that better match their needs and wants. Information obtained from real-world sources will be used to build environments that more closely resemble our own reality and are therefore more interesting and immersive to us. Just as we generate and consume data in the real world to use services that make our lives easier, we will do the same in virtual domains, and it will take data specialists to analyze it and extract insights from it.
User interfaces (UIs) are the connection points between ourselves in the real world and the virtual environments of the metaverse. And whether we’re using touchscreen interfaces on our mobile phones or the full-body tracking capabilities of immersive VR, we need UI skills to make sure the interface is as natural and frictionless as possible. This contributes to the broader field of user experience (UX) – the art and science of ensuring that the time we spend using software (in this case, metaverse software) is as intuitive, enjoyable and rewarding as possible. Becoming proficient in one or both of these disciplines would be a great start for anyone seeking a career in metaverse development.
Metaverse product managers will take ownership of how metaverse experiences are delivered to customers – the end users of metaverse platforms and the citizens of virtual worlds. Developing metaverse experiences involves a whole range of skills and disciplines, and people with project management experience will be essential in bringing everything together into a cohesive whole. These skills are necessary to ensure that all elements are performed to a high standard and in a way that contributes to the overall quality of the experience.
Security is just as important in the virtual world as it is in the cyber world, and this will only become more true as we spend more and more of our time online and in connected environments. Since the metaverse will be the location for everything from shopping to healthcare, great care will have to be taken to ensure that all channels through which we share valuable data — from credit card information to conversations about our health — are completely secure and unopened. for exploitation by malicious actors who want to harm us.
The metaverse – like the internet before it – clearly represents a huge advertising and marketing opportunity. Finding new and engaging ways to promote products and services and build brand awareness in virtual spaces is becoming an essential skill for marketers and anyone working in the advertising industry. With companies from Nike to MacDonalds, Coca-Cola, Goldman Sachs and Gucci already spending heavily on metaverse marketing initiatives, this presents a great opportunity for any marketer looking to work on the new frontier.
Ethics and Social Responsibility
Last but not least, anyone who creates metaverse experiences and environments has a responsibility to ensure that this is done in a way that minimizes the risk of harm or negative consequences, both to individuals using it, to the wider society and to the environment. People with these skills will have roles that range from making sure we don’t make these worlds too addictive to making sure our virtual worlds promote equality, inclusivity and essential freedoms.